Whenever we heard of the supermarket, D-Mart is one of the names that come to our mind. But when asked who owns it or runs it, nobody knows. We have seen advertisements for food retail supermarkets like Reliance, Vishal Mega Mart, Big Bazaar, and others. What we haven’t seen is a billboard for D-Mart. Since the day it entered the food retail industry, it created havoc for the competitors. On the year 2017, the IPO of D-Mart came. In just 4 years the share price crossed from 600 to 2000 which is a 570% growth in terms of the share market. D-Mart was started in 2022, and since its arrival, it gives fierce competition to Future Retail and Reliance Retail.
What is D-Mart?
This short-term famous food retail giant is popularly known as Avenue Supermarts Limited. The retail supermarket company was established by an Indian Businessman Radhakishan Damani. The company set up its first branch in Powai, Mumbai. The best part of the company is they never closed any branch since its opening. Though this record was broken in the covid era. Branches available in this state “Maharashtra, Andhra Pradesh, Telangana, Punjab, Madhya Pradesh, Chhattisgarh, Rajasthan, Tamil Nadu, Karnataka, Uttar Pradesh, Daman, and Gujrat”.
Who is Radhakishan Damani?
Radhakishan Damani is a common name for the stock market. In the Stock market, he used to be a bear in the market. Recently, this name got hyped up because of the web series Scam 1992. He was talking bout quitting the stock market because of Harshad Mehta. At one point he was the second richest man in India. Though he holds a powerful position in the stock market, he took the right decision to enter the commercial market. After the IPO of D-Mart came, gradually he becomes a millionaire in one day. The business strategy used by D-Mart completely dominates the competition. Some of the business ideas are:-
- Product Assortment Strategy
- Deep Discounting
- Bargaining Advantage with Sellars