Reebok Introduces a Premium LTD Line and Updates the Iconic Club C Sneaker with Two New Colorways. The new line will contain items and experiences developed by New Guards Group, a Farfetch Group company.
Under Reebok LTD, fans can expect premium collections, exclusive collaborations, and special projects. The first LTD sneakers were released on September 18. The sneakers launch: in two neutral and highly flexible colors. The new model comes in “White Leather” and “Cracked White” colored designs. The model is inspired by the brand’s legendary Club C silhouette.
The brand is excited to collaborate with NGG to deliver the new modern and premium range of Reebok LTD
Reebok has hired the New Guards Group to assist in boosting the brand through new product launches and planned collaborations. The brand intends to use the range as a platform for creative innovation while continuing to expand on the brand’s hallmark designs. The Reebok LTD collection debuted today with the release of the Club C LTD.
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The sneaker goes on sale today at Farfetch.com for $210 in White Leather and Cracked White. Our goal is to achieve long-term success by creating cultural relevance, elevating and original products.
The debut of this apex collection and related partnerships is a significant step forward in our mission to use Reebok’s equity and rethink the brand’s DNA with a fresh and distinctive philosophy, LEARN. TEST. DESIGN,” stated Cristiano Fagnani, CEO of NGG++.
The brand is excited to collaborate with NGG to deliver consumers LTD, the brand’s new modern and premium range. Built on brand’s timeless designs and iconic heritage,” stated Reebok CEO Todd Krinsky. “It’s an exciting time for the company because we are in a phase of a rebirth since we came under new management last year that will grow and enhance the brand globally.” The Reebok LTD Club C is presently available internationally at Reebok.eu and Farfetch.