Now you can buy Rihanna’s new Fenty x Puma shoes. It’s been five long years since Rihanna’s previous Fenty x Puma release. But the collaboration is finally back. The Rihanna Fenty x Puma Avanti C Sneaker (from $160) is Rihanna’s first collaboration with the athletic brand since 2017. It is available in men’s, women’s, and children’s sizes in black, white, and silver.
The athletic shoe has a traditional form inspired by Puma’s archives. Which Rihanna described to Vogue as “incredible” to go through.
“There is so much history and legacy here, and I was interested in recognizing that by paying tribute to the Avanti,” she explained of the new shoes. It incorporates aspects of the brand’s classic Easy Rider and King. The latter of which Brazilian footballer Pelé “played in and made very famous.”
Rihanna made her Puma debut in the year 2015 with sneakers
While this isn’t her first time designing shoes for the brand (her Puma debut in 2015 began with sneakers). The mother of two made sure the whole family was included this time with pint-sized offerings. The Fenty x Puma Avanti C Little Kids’ Sneaker ($95) and the Avanti C Toddlers’ Sneaker ($80).
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“This time around, we expanded our creations to kids, ’cause I selfishly want my boys to be in everything their dad and I wear or design,” the diva. Who welcomed her second child with A$AP Rocky in August.
Maybe it’ll only be a matter of time before her rapper beau wears the Fenty x Puma Avanti C Men’s Sneaker ($160). After all, the couple routinely supports one another’s businesses; previous to the arrival of their trendy firstborn RZA, the Bad Gal wore Rocky’s Amina Muaddi collaboration, while he modeled in her Fenty Skin campaign.
While it’s unclear whether the “Love on the Brain” singer has new songs planned for 2024, one thing is certain: more Fenty x Puma is on the way. According to Vogue, a second Avanti drop is planned for this fall, as well as other product launches in the future.