Last December, Disney + titles led the ranking as the most watched compared to other platforms such as Netflix
According to figures from 7Park Data shared with Variety, they suggest that the Disney + titles, The Mandalorian and Soul, were the most important releases of last December among the many streaming platforms that exist.
The Mandalorian reached nearly 28% of 7Park Data panel members in December, slightly beating Pixar’s Soul , which premiered directly on the platform without hitting theaters, at roughly 27%. Both titles reached more than double the number of panel members than any other title 7Park Data measured last month, including Netflix’s Christmas Chronicles (12%) and Bridgerton (11%).
The Mandalorian and Soul also helped Disney + represent four of the top 10 titles in 7Park Data’s cross-platform audience share rankings in December.
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7Park Data currently only measures the audience of Netflix, Prime Video, Hulu, Apple TV + and Disney +, so HBO does not enter the battle and its big bet for Christmas day, with Wonder Woman 1984, would still have had only 5 days to sweep away The Mandalorian or Soul . Panel members must have watched two of those platforms and two minutes of a title in December to be counted in the December cross-platform rankings.
7Park Data tabulates its data by measuring SVOD audiences of more than 15,000 US households occurring on connected televisions (ie Roku, et al.). The mobile audience is not reflected in the data.
Strong reception for The Mandalorian and Soul in December helped Disney + lead for the second month in a row 7Park’s list that typically goes to Netflix.
However, this does not mean that Netflix was defeated last month, as its Virgin River and Bridgerton titles slightly outperformed Soul and The Mandalorian in time spent by viewers of the 7Park data panel watching more than one SVOD in December.
Perhaps the most surprising thing about the data is that the rankings for screen share and times only contain titles from Disney + or Netflix. Which suggests that panel users spend more time connected on these platforms than on Hulo, Apple TV or Amazon Prime.
Undoubtedly, this is a clear indicator that in the battle for the audience in streaming services there are two clear opponents, although one of them is in clear advantage due to the number of titles that it releases each month, we will see how the ranking of The most watched in January for Disney + with Scarlet Witch and Vision premiering on January 15.