Taylor Swift, in her characteristically mysterious style, organized a special digital treasure hunt for her ardent followers. Often referred to as Swifties. The simple task at hand was deciphering a series of hidden word puzzles that had been artfully camouflaged within Google’s depths. The reward? Taylor Swift Unveils ‘1989 (Taylor’s Version)‘ Vault Track Titles after days of devoted fan sleuthing and decoding.
The Unveiled ‘1989 (Taylor’s Version)’ Vault Track Titles
Taylor Swift has made public four of the five track titles from her highly anticipated album. On September 20, 2023, Swift revealed the following song names to her devoted fans on her Taylor Nation social media accounts:
- “Is It Over Now?”
- “Now That We Don’t Talk”
- “Say Don’t Go”
- “Suburban Legends”
Swift’s passionate admirers are left pondering what the fifth and final vault track’s title signifies since it is still a mystery.
Taylor Nation released a cryptic video to tease a song
The next day, Taylor Nation published a short that appeared to be a preview of a new song. Done in an effort to build on the excitement created by a previous video. The video prominently displayed a vault with the cryptic letters “T-S-!-U-L.”
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The image’s caption raised the fascinating query, “But what about the fifth #1989TaylorsVersionVault track?”
This triggered furious discussions on social media platforms. Between followers as they fervently discussed the proper wording of this enigmatic phrase. Notably, the words “slut!” and “lust!” became common assumptions.
It’s important to stress that Taylor Swift has routinely included vault tracks. Versions of songs that weren’t included on the original album—into each of her re-releases.
A Swiftian Tradition
Taylor Swift’s re-recordings are emerging a devoted following for her use of vault tracks, those undiscovered treasures that didn’t make the cut for an album’s initial release. They provide fans a peek inside the making of her classic albums. Affording her newly released works more nuance and poignancy.
The sale of her masters in 2019 encouraged Swift to re-record her early albums. Swift’s catalog was sold by Big Machine Records to Scooter Braun, who subsequently transferred it to an investment company. Swift was certain that she would take back ownership of her music. Re-recording her first six albums was a journey she set out on, with ‘1989 (Taylor’s Version)’ being the most recent in this pattern.
Google’s campaign
The creative scavenger hunt that Taylor Swift and Google created together gave another level of intrigue to the vault track announcement. On September 19, Google launched a promotion that allowed users to look for hidden hints by typing “Taylor Swift” into the search box. Fans would be taken into a realm of word puzzles by a blue vault icon. There were 89 puzzles overall to solve—a subtle nod to the year “1989.”
But not every fan had a perfect day with this online excursion. As reports of the vault icon not appearing as anticipated arose, excited participants became frustrated and disappointed. The hashtag #WheresTheVault started trending as people expressed their frustrations with not being able to access the riddles on social media channels.
Google’s Response
Swifties, the vault is clogged! Google assured fans of the problems. We are in the “fix-it” duration and will soon emerge from the dungeons.
Despite these difficulties, the audience persisted. By the morning of September 20, they had successfully unlocked the vault after collectively solving 33 million puzzles—a figure that corresponded to Swift’s age. Taylor Swift herself recorded a touching audio message to thank her devoted fans for their support and to share the names of the four songs as a result of this amazing milestone.
Counting Down to October 27 for ‘1989 (Taylor’s Version)’
The eagerness among Swifties grows as 1989 (Taylor’s Version)’s anticipated release date approaches on October 27, 2023. Fans are anxiously awaiting the re-recorded copy of this famous album. Which profoundly influenced Taylor Swift’s career and resonated with her devoted audience, who are ready to learn the title of the fifth and final vault track.
