The year 2020 was devastating. The pandemic hit all of us in some way or the other. But, as they say, the show must go on and that’s what she exactly did. Surabhi Gupta found a silver lining in this cloud too. With the idea of sharing knowledge about using social media as a mode of earning money and motivational speaking, Surabhi Gupta brainchild brand ‘SocioWhale’ came into being.’ Socio’ referring to Social Media and ‘Whale’ referring to a channel that covers the whole information about the vast world of Social Media and Network Marketing.
In July 2020, Surabhi Gupta began creating content on YouTube. She shared her personal experiences as well as the knowledge she acquired by reading books, attending training, meeting new people in the field of network marketing. Alongside making videos on YouTube about the same, She began voluntarily helping people who reached out to her about the issues they faced while starting out in the field. She helped them in better understanding and solving product-related issues, team-building, generating leads, and social media growth ideas for their business account.
With the ultimate transition from physical to online mode, the content creation field has seen an insatiable appetite on the part of the viewers as well as creators. Since people are creating content at their own pace and time, it is becoming more target-oriented and profitable for digital content creators. In a span of 3 Months, She witnessed an unexpected increase in viewership of her channel. People were appreciating her content and many of her videos related to uncovering Network- Marketing got more than 10k views. She got motivated to start her Instagram Account and shared Instagram Tips and Tricks on the same.
Through her Social Media account, She started to get projects on Social Media Management and Brand Designing. She worked diligently with many international clients as well.
Surabhi Gupta says “I chose to work for myself because of the two main reasons: The financial freedom and time freedom that this field provides. It is like no other. It makes me feel heard and knowing that my voice impacts people and helps them in any way -makes my work more meaningful and life worth living”