Creating a superb recruitment video doesn’t have to be a time-consuming, complex, or expensive process. Contrary to common assumptions, a flawless recruiting video does not require a large budget, expensive equipment, or a large team.
You can quickly make your own entertaining, engaging, and genuine recruitment films – for free! All you need is a little time and effort, as well as some helpful hints to get started! The following are the top six tips for making a great recruitment video.
Make It Enjoyable
Avoid shoddy jargon and bland corporate business terminology. Make your recruiting video entertaining for both your staff and future hires. Begin with your workers. Your team must enjoy themselves while creating your recruitment video. Their spirit will come through and capture your potential applicants with its honesty and positive feelings. Don’t be frightened to laugh at yourself!
Make It Brief
Experts such as vouchfor.com advise that you make your recruitment films as brief as possible. Videos for recruitment ought to be no more than three minutes long. Even if you make a fantastic, fascinating recruiting video, most prospects are unlikely to view the entire thing if it is longer than 5 minutes.
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Display Your Heritage
Use your recruiting video to highlight your business culture in addition to employee testimonies. Your prospects want to see not just the faces of the individuals with whom they’ll be spending the majority of their days but also the environment in which they’ll be working. So allow them to visit your company and workplace! Give them a look into your office’s culture and day-to-day operations.
A Call to Action Should Be Included
Incorporate a call to action in your flawless recruitment video. Tell your potential prospects exactly what they should do after seeing your recruiting video. For example, do you want them to look at your available job openings? Do you want them to read your professional blog? Have you visited your career website? Would you like to join your skill network? Make it apparent at the end of your recruitment video by including a solid call to action.
Respond To the Candidates’ Questions
Ensure you express what’s vital to job searchers in your recruiting video. Of course, they want to know what it’s like to work for you and see the faces of the individuals they could be working with. Nevertheless, based on the stage of the candidate’s journey, they may have specific special inquiries. Therefore, create engaging video content for every step of the applicant experience!
Maintain A Kind Tone
Ask your staff intriguing and personal questions instead of having them recite your company’s goal statement.
Here are couples:
- Why did you decide to work for [insert your company’s name]?
- What do you enjoy most about working at [insert the name of your company]?
- What adjectives would you use to describe your coworkers?
- In three words, describe the workplace of [insert your company’s name]
- Describe a typical working day for you
- Why do you continue to work at [insert your company’s name]?
Pose questions and take notes on your workers’ unscripted responses. You may subsequently cut and alter them! Most businesses do not have access to an in-house film crew or a film studio to create their recruiting video. You may engage pros like vouchfor.com to assist you in recording a recruiting video if you have a set budget.