The story behind the start-up CosmoGene founded by Dr M.Sai Babu and Rizwan Younus

Interviewer PR
Interviewer PR
Dr M.Sai Babu and Rizwan Younus

If you’re someone who has just started to notice the first signs of ageing on your face or someone who’s already dealing with them, you know that it feels uncomfortable.

If you think well when you want to reduce signs of ageing on your face, what do you do?

You go to the nearest beauty store (or online shop) and look for anti-ageing skincare products. There, you’re offered HUNDREDS of different anti-ageing strategies and activities (there are so many of them, it’s ridiculous).

How do even you know what works and what doesn’t?

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How do you choose something that’s actually effective?

Do you try out each and every one of them?

Of course not, that would be impossible!

To solve this problem we came up with the unique concept of “DNA-based skin care” with our new start-up COSMOGENE

How can DNA-based skincare help you personalise your skincare routine?

The primary takeaway from this new branch of skincare is that studying DNA can help determine the concerns that your skin could be prone to, including pigmentation and inflammation. By identifying these underlying concerns, you would theoretically be able to take preventive action accordingly. The skincare products found over the counter are great at controlling skincare concerns once you notice them, like lack of moisture, signs of ageing, sun protection, pigmentation and acne. “However, if certain skin issues aren’t getting better despite efforts, then DNA testing could help understand what the underlying issues could be,”

  • It is a very important and interesting product in the field of cosmetic science.
  • COSMOGENE: Consists of a DNA test that determines genetic markers in 5 categories related to the ageing of the skin.

This test will analyse your unique DNA and tell you exactly what you need if you want to prevent ageing, or slow it down if it’s already happening. Your DNA never lies; this test can tell you exactly what your skin craves for. Do you know what it means? It means your anti-ageing skincare failure rate drops to almost zero –and your success rate skyrockets!

Cosmogene is INDIA’S first DNA-based skincare company established with a mission to take the guesswork out of skincare, by decoding DNA to recode skincare.

COSMOGENE uses your unique genetic profile to identify a personalized strategy to achieve beautiful, healthy skin. For the first time ever, COSMOGENE uses a revolutionary DNA analysis to identify your skin’s genetic strengths and weaknesses. Using this genetic blueprint, we create a customized skin care program designed just for you.

We are happy to say that our team of Dermatologists, cosmetologists and geneticists contributed their knowledge and years of research to develop this unique concept (COSMOGENE DNA test + customized skin care products based on DNA) and make it affordable to everyone.

We are fortunate enough to live in a world of advanced technology and medical breakthroughs allowing us to age-proof our skin and kick ageing to the curb. Thank you for trusting INDIA’S most sophisticated skincare brand “COSMOGENE”– in return we give you confidence, and healthy, youthful, and radiant skin!

“We invite you now to enjoy the journey towards your self-discovery”

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