Digital Desk, Los Angeles. Netflix’s South Korean blockbuster Squid Game has beaten HBO’s juggernaut Game of Thrones on YouTube. According to analytics firm Vobile, it has been viewed more than 17 billion times across a spectrum of long and short format videos.
As Variety reports, viewership comes from a variety of video content, including official trailers and clips from the series, fan entertainment of iconic moments, plot-driven real-world challenges, and even user-generated assets based on the Video game description is also included.
Jared Naylor, Vobile’s vice president for audience growth, told Variety, “In 10 years watching YouTube, we’ve never seen anything like it. The company identifies and analyzes how intellectual property is shared and associated in the digital space. Vobile estimates that it has garnered 17 billion views from 129,000 uploaded videos, including traditional long-format YouTube clips and their recently launched TikTok competitor YouTube shorts. Those videos also included 533 million engagements (likes, dislikes and comments).
Compared to these unprecedented numbers, Game of Thrones has 16.9 billion views from 420,000 uploaded videos, including an estimated 233 million engagements.