Prashanto Kumar Das, the founder of Esta Global, began his journey at just 18 as a web consultant for clients in Australia and New Zealand. The international market shaped his expertise in digital and e-commerce services, where he gained early exposure to global business dynamics. However, in 2014, he decided to take a bold step by launching his own company, Esta Global, on April 15.
While many believed that success lay only in the international market, Prashanto had a different vision. He saw India’s potential as a developing digital economy and predicted that the country would eventually reach the technological standards of nations like the U.S. and Australia. With this belief, he started focusing on the domestic market. Over the past decade, Esta Global has successfully handled over 300+ projects, serving leading corporations, educational institutions, manufacturing houses, and startups.
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Esta Global provides comprehensive 360-degree marketing and development solutions, covering everything from brand creation, social media presence, and performance marketing to CRM, ERP systems, and business strategy. The company’s holistic approach sets it apart from agencies that specialize in only one aspect of digital services. Today, a team of over 45+ professionals from across India is dedicated to helping businesses build and expand their brands.
Prashanto’s entrepreneurial mindset was evident from his school days, though he wasn’t initially sure which business he wanted to pursue. His first real exposure came when he moved to Kolkata and worked as a web consultant for Australian clients. Conversations with CEOs and business leaders sparked his realization that every visionary has unique ideas and the willpower to execute them. This insight inspired him to establish a company that could provide digital services to businesses of all sizes, regardless of location or budget.
One of the biggest challenges he faced was shifting from the international to the domestic market. Unlike foreign clients, Indian businesses were initially sceptical about digital marketing and preferred traditional methods. The first five years were spent educating the market, making them aware of digital transformation, and demonstrating its benefits. Esta Global’s efforts paid off, and today, the company has built strong relationships with its clients, boasting a retention rate of over 85%.
The core philosophy that drives Prashanto and Esta Global is simple: “If you are successful in delivering what the client needs, you don’t have to crave success—it will come to you automatically.” With this mindset, he continues to lead Esta Global towards greater heights, ensuring that businesses don’t just survive but thrive in the digital era.
