Aachho: The Rise of a Modern Woman’s Fashion Portal Rich in Cultural Heritage

Interviewer PR
Interviewer PR

When it comes to personal expression and great styling, one should have no regrets. With the most unique, trendiest and freshest styles, Aachho invites fashionistas from across the world to express their personal style with confidence. This fashion portal has the latest chic collection of ethnic wear and Western wear for women and has grown into one of the leading destinations for fashionable wear within a span of 3 years. 

The Young Talents Behind Aachho

Rimjhim Hada, the young, enterprising Founder and Creative Director of Aachho, is revolutionizing the Indian fashion space with an enticing range of ethnic wear and Western wear on her fashion eCommerce shopping portal. She handles the creative and software aspects, while Anurag Singh Khangarot, the Co-Founder of Aachho and Hada’s business partner, supports her through his digital and business expertise. 

Having graduated from Chennai’s leading SRM University, Hada has experience working as a coder and software engineer at an MNC. Khangarot, on the other hand, holds a Masters’ degree in Business Management. He also completed a digital marketing course from XLRI and has extensive experience in payments and eCommerce. Their common business interests along with their expertise led the passionate duo to come up with the idea of establishing Aachho and started their entrepreneurial journey in the year 2018. 

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Unique Textiles, Legendary Prints and Rich Weaves

At Aachho, experienced artisans design, dye, print, and stitch fashionable apparels entirely in-house, ensuring the highest quality standards. Handblock printing on clothes is legacy that still thrives in the royal land of Rajasthan. This amazing art respects the Indian tradition and its rich cultural heritage and so does Aachho. 

The results of this fascinating handblock printing are what we see on Aachho’s collection of beautiful, skilfully made apparels with unique textiles, legendary prints and rich weaves. If such unique head-turning trends are what you are looking for, you should certainly stock up on the vibrant ethnic wear and exquisite Western wear from Aachho’s range

Aachho’s Success

Aachho was awarded the title of the ‘Best Rajasthan Brand 2020’ at the World Marketing Congress. Its success can further be seen in its turnover, which was INR 3.5 crore for 2019-2020 and it closed the financial year 2021 with a whopping turnover of INR 19 crore. That’s quite an achievement within two years of its establishment. If you look at its Instagram follower-base, it has an overwhelming 385k followers.  

Within just 3 years of its establishment, Aachho has found its way into the closets of many celebrities from all over the world. Talking about their maiden venture, Hada says – “Aachho is our humble attempt to capture the rich cultural diversity of traditional colours & handblock prints on a single platform by bringing to you beautiful Indian ethnic and handcrafted products. We, at Aachho, also believe that life should be nothing short of a celebration, and every outfit you wear a reflection of that spirit. That’s why, you’ll find our entire collection to be an elegant amalgamation of both traditional and contemporary designs and colours especially hailing from royal Rajasthan.

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