Keep your hats on, because Kanye West’s turbulent year continues to make headlines. The rapper-turned-entrepreneur seemed to be having a hard time backing down from his anti-Semitic outbursts and dubious respect for Adolf Hitler. But, let’s be honest, his attempts to retract his harsh remarks aren’t fooling anyone.
The fallout from his actions is building up faster than you can say “Yeezy.” Not only have several brands cut relations with him, but one of his former business partners, none other than Gap, is suing him for $2 million. Ouch! It’s apparent that Kanye’s inflammatory words have had a negative impact.
Remember when Adidas said “enough” and severed all formal relations with him? Gap has now followed suit, trying to wash its hands clean of the drama. However, there is one minor issue that must be handled before their conscious uncoupling may be completed.
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Here’s the lowdown: Gap and Kanye’s association ended about eight months ago, but it wasn’t Gap who called it quits with the infamous musician. Kanye, on the other hand, rage-quit the deal. His artistic and business goals appear to have collided with Gap’s manner of doing things.
The cost of his Gap cooperation was one point of concern. Kanye wanted to determine the price himself, but Gap refused. To make matters worse, he criticized Gap’s penchant for pop-up stores over permanent locations. Talk about creative contrasts!
We can only speculate on Kanye’s great intentions and whether they were really attainable. Unfortunately for him, his tainted reputation isn’t helping matters. The financial liabilities and legal conflicts, on the other hand, are matters for the solicitors and courts to sort out.
It’s safe to say Kanye West’s rollercoaster ride shows no signs of abating. We’ll simply have to wait and see where his contentious journey takes him next. Secure your seatbelts, —it’s bound to be a wild ride!
