It’s been an antsy wait for the launch of foreign beauty brands like Rare Beauty and Fenty Beauty in the Indian market. The news of Selena Gomez‘s Rare Beauty finally debuting in India brought immense joy to fans. However, the higher prices compared to the local market sparked dissatisfaction among customers, who promptly voiced their concerns as soon as the brand became available.
Excitement and Frustration Surrounding the Launch
On June 15, 2023, Selena Gomez announced the arrival of Rare Beauty in India through her Instagram post. The news rapidly circulated, triggering a wave of excitement among beauty enthusiasts across the nation. The day before the launch, the Sephora website crashed due to technical glitches caused by overwhelming anticipation.
As the launch approached, a multitude of fans actively sought out Sephora stores or placed online orders to secure their preferred Rare Beauty products. However, the higher prices deterred some individuals, leading to a surge of complaints and expressions of frustration on various social media platforms regarding the cost of the products.
Selena Gomez’s Rare Beauty Launch Creates Frenzy
On June 15, precisely at midnight, the greatly anticipated moment officially arrived: customers in India were able to purchase Rare Beauty items online. Due to the overwhelming demand, the website crashed, and the most sought-after items were quickly sold out. The following morning, lengthy lines of excited buyers developed outside Sephora India outlets as popular items quickly disappeared from the shelves.
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Price Dissatisfaction
The price tags on Rare Beauty items astonished customers since they were not comparable to the pricing patterns normally observed in the Indian beauty market. For instance, the 3.8 ml Glossy Lip Balm cost Rs 2,400 and the 7.5 ml Soft Pinch Liquid Blush cost Rs 2,900. Many prospective customers felt unsatisfied and worried about the brand’s affordability as a result of the rising prices.
One Instagram user protested about the costs, calling them outrageous and arguing that Indian businesses should aim to keep prices at the same or slightly higher when offering foreign goods. They expressed dissatisfaction with the circumstances overall and said that Instagram real dealers should offer greater deals. After declaring nothing but admiration for the brand, another disappointed customer questioned the pricing, feeling let down. They hinted at their annoyance and the potential for crying over the situation by challenging the idea of Rare Beauty and demanding an explanation for the doubled prices in India.
Selena Gomez’s Rare Beauty must pay attention to consumer input as it establishes itself in the Indian market and address complaints about cost. For Indian consumers to have a positive and inclusive experience, quality and accessibility must be balanced.
