Reliance’s Omnichannel Platform Venture Fynd Joins Hands With Flipkart

Chris Steward
Chris Steward

Omnichannel platforms are creating a buzz in the startup scene in India. One of the stalwarts in the domain is Fynd, an offline to online omnichannel platform backed by Reliance Industries. Fynd announced a strategic partnership with Flipkart ahead of the peak season in the Indian consumer market. Fynd will open doors for easing multivarious brands to sell seamless on the Walmart owned ecommerce giant.

Fynd plays a major role in helping brick and mortar conglomerates in ensuring their inventory is open for online and offline sales. Fynd App and Fynd.com are the online branches of Fynd apart from the other prominent marketplaces like Amazon, Tata CLIQ, Ajio, Myntra and Flipkart.

Farooq Adam co-founder of Fynd quoted, “Our expertise is in omnichannel commerce, and Covid-19 has accelerated its demand. Flipkart is a trusted marketplace, and with this integration, we offer brands the opportunity to reach new customers, maximise product discovery, and grow sales”.

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