According to sources, Dior and Johnny Depp have strengthened their bond with a three-year contract for $20 million. Depp signed the largest men’s fragrance contract in history with the French luxury fashion and cosmetics behemoth, and the deal remained with the actor even when he encountered PR difficulties during his legal battle with his ex-wife Amber Heard.
The previous marks for the greatest fragrance deals were held by Robert Pattinson’s $12 million Dior deal and Brad Pitt’s $7 million promotion of Chanel No. 5. This agreement surpasses those records. Johnny Depp’s connection with Dior is the only one that appears to be flourishing.
By agreeing to represent Dior Sauvage for another three years. The Hollywood A-lister has just inked the largest men’s fragrance contract in history. The hero of Pirates of the Caribbean will receive a staggering $20 million. Since Depp began serving as the face of Dior Sauvage in 2015. The LVMH brand has supported the 59-year-old actor through thick and thin.
Before Depp’s high-profile defamation action in 2021, the scent was already selling like hotcakes. However, the first-half revenue of the perfume. And cosmetics sector of parent company LVMH increased by 13% on an organic basis to $3.70 billion per BoF after the Johnny Depp vs. Amber Heard defamation trial in 2022.
Even Bernard Arnault, the head of LVMH and the richest man in the world. Cited “the image of Johnny Depp” as a key factor in Dior Sauvage’s “remarkable success.” Depp’s $20 million contract is substantial compared to Robert Pattinson’s $12 million salary for Dior Homme. In order to promote Chanel No. 5, Brad Pitt earned $7 million. $20 million is a significant increase from the typical $2 million to $4 million a year that A-list celebrities with fragrance deals make.