Kuala Lumpur/Klang — The United Economic Summit (UES) 2025 in Malaysia recently served as the backdrop for a significant diplomatic milestone, led by H.E. Zeenat Kureshi. As a Trade Commissioner and a prominent figure in the Indian creative industry, Kureshi’s participation signaled a new era of “Business Diplomacy” connecting the India, GCC, and ASEAN regions.
Strategic Advocacy for Trade Corridors
In an era of shifting global alliances, H.E. Zeenat Kureshi’s keynote address focused on the creation of robust trade corridors. Her presentation, titled “Strengthening India–GCC–ASEAN Trade Corridors,
” moved beyond traditional commerce to emphasize the “human element” in global trade. “Trade is not merely a transaction of goods; it is a convergence of education, skills, and diplomatic vision, ” Kureshi stated during her address. She specifically highlighted the role of institutional MoUs and women’s leadership as the primary engines of future economic stability.
The Synergy of Cinema and Commerce
Beyond the boardroom, H.E. Zeenat Kureshi carries the distinct mantle of a successful Film
Producer. By integrating her expertise in the media world—highlighted by her talk show “Unfold
with Zeenat” and her recent production “Aukhat” —she has pioneered a unique brand of “Soft Power Diplomacy.
“Industry experts note that her ability to navigate both the complex regulations of international trade and the creative demands of cinema makes her a rare “deal-maker.” She is effectively using her platform to promote Indian cultural exports alongside industrial collaboration.
Operational Success: Two Key MoUs
The summit also saw the formal execution of two vital partnerships under H.E. Zeenat Kureshi’s leadership:
• Economic Bridge: A partnership between Sudev International and AACC Kureshi to foster cross-border investment and market intelligence.
• Educational Foundation: A collaboration between Oxford Education Institutions and AACC
Kureshi, focusing on international capacity building and skill development initiatives.
A Future-Focused Leadership
The strategic impact of her participation is twofold: she has solidified India’s diplomatic presence
in Southeast Asia while establishing a practical framework for real-world business outcomes. As
a Trade Commissioner and a visionary producer, H.E. Zeenat Kureshi continues to prove that
the future of international relations is multidisciplinary—blending policy, trade, and the powerful
narrative of film.
