Most people do not walk into a pharmacy feeling relaxed. They come with worry—about their health, their parents, their children, or a prescription they do not fully understand. For years, pharmacies treated this moment as a quick sale. Devashish Mishra believed it deserved more care, more time, and more responsibility.
Devashish Mishra is the Founder and CEO of Mr. Care 24/7 Private Limited, better known as Mr. Care Pharmacy. Five years ago, he started the company with a personal investment of Rs 30 lakh. There were no angel investors, no venture capital, and no pressure to grow overnight. The only focus was to build a pharmacy model that worked in real life, not just on paper.
In the early years, Mr. Care deliberately moved slowly. The company said no to fast expansion, heavy discounting, and shortcuts in hiring. Devashish spent long hours in stores, watching customer behaviour and listening to concerns. He wanted to understand why people came to a pharmacy, what confused them, and what made them trust one place over another. Those lessons did not come from reports. They came from everyday conversations.
The first MMr. Care Pharmacy store opened with just three team members. It was small, but the approach was clear. Customers were encouraged to ask questions. Pharmacists explained medicines in simple language—what to take, when to take it, and why it mattered. Nobody was rushed. Slowly, trust grew. People began recommending the store to family and neighbours, saying, “They will guide you properly.”
As demand increased, growth followed naturally. Mr. Care Pharmacy added wellness products, daily care items, and health supplements only after understanding customer needs. Technology was introduced to support people, not replace them. Faster billing, better inventory systems, and reliable home delivery helped the team focus on what mattered most—guiding customers with care.
Today, Mr. Care Pharmacy serves over 35,000 customers every month, manages more than 15,000 products, and operates with a team of 110+ people. The brand has handled over 7 lakh bills and enjoys strong repeat customer rates. Built without external funding, Mr. Care Pharmacy has now reached an estimated valuation of Rs 75 crore—driven by profitable stores, a stable supply chain, and loyal customers.
For Devashish Mishra, success is not defined only by valuation or scale. It is found in small, human moments—a pharmacist patiently explaining medicines to an elderly customer, a delivery executive calling before arriving, or a familiar face being welcomed by name.
As Mr. Care Pharmacy prepares to enter new cities, the focus remains steady. Expansion will be thoughtful, not rushed. The aim is to replicate what already works, without losing the trust, patience, and care that built the brand.
In a fast moving startup world, Mr. Care Pharmacy proves that restraint, understanding, and consistency can create lasting value. And Devashish Mishra continues to show that the strongest healthcare businesses are built by putting people first.
