Deployed (erstwhile Aero Armour), one of India’s most successful direct-to-consumer fashion brands, has officially rebranded from Aero Armour, signaling its intent to scale as a global leader in military- and adventure-inspired apparel.
The company has already achieved extraordinary traction. In just three years, Deployed has built a customer base of more than 500,000 worldwide, recorded ₹5.5 crore in sales within a single 20-day period, and today carries a valuation of over ₹125 crores (approximately $15 million). Its success has been recognized with awards such as Most Admired eCommerce Company of the Year (Fashion and Lifestyle Menswear), Emerging Brand of the Year, and Most Admired D2C Brand of the Year (Activewear X Casualwear).
Milestones underscore its credibility. Deployed designed a commemorative cap for Prime Minister Narendra Modi on the 25th anniversary of Kargil Vijay Diwas, contributed to the Ministry of Defence expedition that unfurled the world’s largest Indian flag atop Mount Kilimanjaro, and unveiled the Kargil Collection at the War Memorial in Drass. The brand supplies apparel to regiments of the Army, squadrons of the Air Force, and units of the Navy, while also finding visibility through celebrities like MS Dhoni and Akshay Kumar.
“Deployed is the evolution of Aero Armour into a global lifestyle brand,” said Anish Agarwal, Founder of Deployed. “It reflects the precision of aviation, the resilience of defense, and the spirit of adventure. Our goal is to take an identity-led Indian brand to the world.”
Backed by these achievements, Deployed is now preparing to expand internationally while strengthening its base in India. Its collections of t-shirts, polos, hoodies, and tactical outerwear have been engineered with premium fabrics and precise fits, creating a strong repeat-purchase base and customer loyalty.
For investors and partners, Deployed represents a brand with proven traction, cultural relevance, and global scalability. “This is more than apparel,” Agarwal added. “It is an identity movement. Deployed shows how an Indian brand, rooted in patriotism and adventure, can become a global force.”
