Technology

APPLE FINALLY DEFEATED SAMSUNG IN THE GLOBAL SMARTPHONE MARKET

APPLE FINALLY DEFEATED SAMSUNG

Apple overtook Samsung to eventually become the world’s leading smartphone brand amid record earnings of iPhone smartphones. The company revealed a massive leap in the last quarter of last year, whilst Huawei’s position weakened greatly. According to Counterpoint Research, prices of iPhone smartphones increased 22% in the previous quarter.

The surge is driven by the launch of this iPhone 12 lineup, which supports fifth-generation networks. Additionally, sales of earlier models didn’t collapse, the requirement for which is stable following the cost reduction. The business has sent 90 million mobiles and has more than 23% market share.

APPLE FINALLY DEFEATED SAMSUNG

Analysts note that Apple has bolstered its position in the premium section of smartphones in China. In accordance with Apple CEO Tim Cook, two of the top three selling premium smartphones in China are out of Apple. The next place at the quarter belongs to Samsung, which received approximately 19% of the marketplace.

The third spot went to Xiaomi, followed by Oppo and Vivo, which took the fourth and fifth places, respectively. Huawei dropped to 6th place. If we consider the consequences for the year, subsequently Samsung is in the lead, Apple is second, Huawei is third, followed closely by Xiaomi, Oppo, Vivo and Realme. The latter has been the fastest growing brand in the past year.

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MD Sahan