Two young entrepreneurs are shaking up the advertising industry by revolutionising traditional marketing strategies and creating a significant impact with their skills. They have proved that marketing is not a complex subject requiring years of expertise and have convinced leading institutions to trust their abilities.
The duo started their advertising agency as a startup and has since executed over 1000 successful campaigns, working with big name clients such as Vishwashanti Gurukul School by MIT Pune, Orchid International School, Eurokids Pre School, Mastermind, SRC Group of College, Eurasia International School, Millennium School Indore. They not only promote established brands but also help small and startup educational institutions establish their brand and secure a strong position in their respective markets. With their proven track record and innovative approach, these young entrepreneurs are making a substantial impact on the industry.
In this informative blog post, marketing experts Dipesh Gome and Raj Solanki share their top tips for effectively marketing your institution. From establishing a strong online presence to maximizing partnerships and relationships, they have broken down the key strategies that you need to know to succeed in today’s competitive world of marketing. Attracting new students and promoting your school has never been easier!
Don’t miss out on this opportunity to learn how to enhance your school’s visibility and attract potential students. Simply follow these expert tips from Dipesh and Raj to give your education institution the boost it needs to stand out in a crowded market and get ready to take your school’s marketing efforts to the next level!
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Dipesh Gome and Raj Solanki are founder and director of RPM GROUP INDIA, a Corporate group which has 4 ventures: RPM ADVERTISE, RPM BLOGS, The Virgin Blogs, RPM Garba Dresses. They have more than 7 years of marketing experience and have executed more than 1000 successful marketing campaigns. They helped brands to formulate their marketing strategies catering to their desired outcome.
1.The Importance of Marketing Your School
The education sector is highly competitive, and schools are constantly vying for the attention of potential students and their families. To stand out in this crowded field, it’s essential to have a strong and effective marketing strategy in place. By promoting your school effectively, you can increase enrollment, improve brand awareness, and attract a more diverse student body.
2.Creating a Marketing Plan for Your School
A successful marketing plan for your school should include the following four steps:
Identifying Your Target Audience
The first step in creating an effective marketing strategy is to identify your target audience. Who are you trying to reach and attract to your school? This could include students, parents, and other stakeholders in the community, such as local businesses and organizations. Knowing your target audience is essential for determining the best tactics to reach and engage them.
Determining Your Marketing Goals
Next, you need to determine what you hope to achieve with your marketing efforts. This could include increased enrollment, improved brand awareness, or having a more diverse student body. Once you have clearly defined your marketing goals, you can determine the best strategies to reach them.
Defining Your Marketing Message
Your marketing message should communicate what makes your school unique and worth considering. This could include the quality of your academic programs, extracurricular activities, or the supportive and inclusive culture of your school community. Your marketing message should be clear, concise, and consistent across all of your marketing materials.
Developing Your Marketing Strategy
Based on your goals and target audience, you can determine the best tactics to reach and engage your audience.
Here are some marketing strategies that schools or colleges can use to promote their programs and attract new students in a more effective manner:
1.Create a Strong Online Presence
Having a professional website that showcases your school’s academic programs, extracurricular activities, and community is essential. Apart from this, you should also have a social media presence on platforms like Facebook, Instagram, and Twitter, where you can engage with potential students and their families. By creating a strong online presence, you can reach a wider audience and provide them with valuable information about your school.
2.Host Open Houses and Events
Inviting the community to visit your school and learn more about what it has to offer is a great way to promote your programs and attract new students. This could include tours, information sessions, and demonstrations of academic or extracurricular programs. Open houses and events provide an opportunity for potential students and their families to experience your school firsthand, and can help to build a strong connection between your school and your community.
3.Leverage Partnerships and Relationships
Partnering with local businesses, organizations, and educational institutions can provide valuable resources and opportunities for your students. By leveraging partnerships and relationships, you can reach a wider audience and create a more robust and diverse network of supporters.
4.Utilize Student and Faculty Testimonials
Sharing the experiences and achievements of current students and faculty provides a personal and authentic perspective on your school. By utilizing student and faculty testimonials, you can demonstrate the impact of your programs and show potential students and their families what they can expect from your school.
5.Focus on Building Relationships
Building strong relationships with potential students and their families is essential for attracting new students. This includes responding to inquiries in a timely manner, providing personalized tours and information sessions, and keeping in touch with potential students throughout the enrollment process. By building relationships with potential students and their families, you can create a connection between them and your school, which can help to increase enrollment and improve brand awareness.
Hope these curated tips from our industry experts can lead you in the right marketing direction! If you wish to know more Facebook or Instagram RPM ADVERTISE & RPM GROUP INDIA